Analytics Tracking

What is Google Analytics? = Marketing with Accountability

Did we mention it's free to Image 360 Customers!

One advantage the internet offers over every other form of marketing: complete tracking. Using programs like Google Analytics can evaluate the factors of your website and the effectiveness of your marketing campaigns.

From a report like this we can find:

• Traffic Sources: are visitors finding your site directly, by search, or referring site
• Traffic Origins: are you receiving visits from your target market area (local, regional, national)
• Content Overview: what keywords are visitors using to find your site
• Bounce Rate: are visitors coming to your site and leaving from the same page immediately
• Page Views: which pages are visitors looking at and which pages do they click to next

Call tracking numbers can also be utilized to improve local search engine optimization and campaign accountability. This works by indicating the origin of each phone call received whether it was a web based lead or a yellow pages Ad or some other form of marketing.

Successful search engine marketing requires understanding and responding to web analytics data. Bullseye Web Marketing uses these reports to determine the best approach to maximizing website performance through content optimization, creating new web pages around the most popular and effective keywords, even website redesign. Below is a sample of what a typical analytics screen shot would look like.